Understand Funnel Queries

Funnel tracks progression through a fixed order of milestones for the same EventOwner. Use it to see how far people or processes progress, where they stop, and how long matched steps take.

2 min readProduct documentationzinzu Funnel User Guide

Example: Product Viewed → Added to Cart → Checkout Started → Payment Completed.

A Funnel requires its milestones to match in the order you specify. Other activity can occur between milestones without interrupting progress.

Unlike Any-Order Behavior, milestone order matters. Unlike a Sequence Order query, Funnel automatically skips records that do not match the next expected milestone; you do not add Any controls.

Example:

Product Viewed → Search Used → Added to Cart → Help Opened → Checkout Started → Payment Completed

The funnel completes. Search Used and Help Opened do not advance it.

Checkout progression. Illustration: Funnel builder with four checkout milestones. — Illustration: Funnel builder with four checkout milestones.

When to Use It

Checkout conversion: Product Viewed → Added to Cart → Checkout Started → Payment Completed.
Feature adoption: Account Created → Dashboard Opened → Report Created → Export Used.

Feature adoption. Documentation illustration based on the supplied guide and native UI components. Not a live query execution. — Illustration: Feature adoption.

Application progression: Application Started → Documents Submitted → Review Completed → Application Approved.

Application progression. Documentation illustration based on the supplied guide and native UI components. Not a live query execution. — Illustration: Application progression.

Choose an EventOwner appropriate to the question. A Customer ID can combine activity across visits; a Session ID keeps sessions separate. An Application ID keeps each application separate.

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