Find Multiple Funnel Occurrences for One EventOwner

After a funnel completes, zinzu resets and looks for another occurrence starting with the first milestone in later records.

2 min readProduct documentationzinzu Funnel User Guide

Example query: Product Viewed → Added to Cart → Payment Completed

One owner’s records:

Product Viewed → Added to Cart → Payment Completed → Product Viewed → Added to Cart → Payment Completed

This produces two completed occurrences for one EventOwner.

Records from a completed occurrence are not reused to generate overlapping combinations.

Illustration: Two completed occurrences for one owner.

Repeated Starts During an Active Funnel

Records: Product Viewed → Product Viewed → Added to Cart → Payment Completed

This produces one occurrence, starting at the first Product Viewed. The second Product Viewed is skipped because Added to Cart is expected.

An active funnel does not restart simply because its first milestone appears again. With no funnel duration control, matching can span visits if the EventOwner and selected query range allow it.

Illustration: A repeated start does not restart an active funnel.
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