Understand Which Records Advance the Funnel

zinzu processes each EventOwner’s records chronologically and checks each record against the next expected milestone.

2 min readProduct documentationzinzu Funnel User Guide

A matching record advances the funnel by one step.
A nonmatching record is skipped without resetting progress.
A record for a later milestone cannot skip an earlier required milestone.
Each physical record advances at most one milestone.

Example: Unrelated Activity Between Steps

Query: Product Viewed → Added to Cart → Payment Completed

Record	What zinzu does
Search Used	Skips it; waiting for Product Viewed.
Product Viewed	Matches step 1.
Help Opened	Skips it; waiting for Added to Cart.
Added to Cart	Matches step 2.
Product Viewed	Skips it; waiting for Payment Completed.
Payment Completed	Matches step 3; the funnel completes.

The second Product Viewed does not restart the active funnel.

Only the next expected milestone advances the funnel. Documentation illustration based on the supplied guide and native UI components. Not a live query execution. — Illustration: Only the next expected milestone advances the funnel.

Example: A Milestone Happens Too Early

Query: Product Viewed → Added to Cart → Payment Completed

Records: Product Viewed → Payment Completed → Added to Cart

The early payment is skipped because Added to Cart is expected at that point. The funnel reaches step 2 and remains incomplete unless another Payment Completed record arrives afterward.

An early payment cannot skip the cart milestone. Illustration: Timeline distinguishing matched milestones from skipped records. — Illustration: Timeline distinguishing matched milestones from skipped records.

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