From Source Records to Timelines

EventOwner identifies whose timeline is analyzed. Sequence ID identifies an individual sequence within that timeline.

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Example: Records from Two Sources

These records come from two sources with different column names.

Product Activity
customer_idactivity_timeaction
C-10110:00:00Product Viewed
C-10110:01:00Added to Cart
C-20210:02:00Product Viewed
C-10111:00:00Product Viewed
C-10111:02:00Added to Cart
Payments
buyer_idpayment_timestatus
C-10110:03:00Completed
C-10111:05:00Completed

Map customer_id and buyer_id as the EventOwner columns, and activity_time and payment_time as the timestamp columns. The names differ, but the ID values identify the same customer.

Creating Separate Timelines

C-101
10:00 Product Viewed > 10:01 Added to Cart > 10:03 Payment Completed
11:00 Product Viewed > 11:02 Added to Cart > 11:05 Payment Completed
C-202
10:02 Product Viewed

Records belonging to different EventOwners are analyzed separately and cannot form a sequence together.

Continue readingFinding matching sequences
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